Reference work
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Brand Thinking and Other Noble Pursuits (Paperback)
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Life After College: The Complete Guide to Getting What You Want (Paperback)
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Spin Selling (Paperback)
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The Psychology of Selling (Paper Back)
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Paperback)
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Wabi Sabi: Japanese Wisdom for a Perfectly Imperfect Life (Paperback)
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What Great Brands Do (Paperback)
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Where Good Ideas Come from (Paper Back)
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Why We Make Mistakes (Paper Back)
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