Life After College: The Complete Guide to Getting What You Want (Paperback)

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Description

A thought-provoking exploration of how people really change their minds, and how persuasion is possible.

Inspiring, perceptive, and moving, Stop Being Reasonable explores why resistance to evidence is often rooted in self-preservation and fear, why we feel shame in admitting we are wrong, and why who we believe is often more important than what we believe. This fascinating book will completely change the way you look at the power of persuasion.