Not Born Yesterday (Paperback)

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Description

Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe―and argues that we’re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion―whether by religious leaders, politicians, or advertisers―fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.