Managing Online Reputation: How to Protect Your Company on Social Media (Paperback)


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Managing a company’s reputation has become significantly more challenging with the widespread adoption of social media. While consumers wield new powers to champion and damage brands, many companies continue to manage their online reputations in a piecemeal and reactive manner, typically independent of their brand reputation strategies and resulting in severe reputation issues.
Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies to plan, develop, control and manage their online reputation in today’s fast-paced and challenging communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on the internet and in social media.