Leading Apple With Steve Jobs (Paperback)

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Description

This book is about how Steve managed and motivated his people and what every manager can learn from Jobs about motivating people to do the best work of their lives an experience described by many who worked for him. Steve Jobs used “Pirates! Not the Navy” as a rallying cry, a metaphor to “Think Different”. At Apple in the days of developing the Macintosh, it became the de-facto mantra of the Macintosh group a four-word mission statement. It expresses the heart of Apple and Steve. This book is a guide to shifting a person’s paradigm to become Steve Jobs-like, to assemble and lead innovative teams.