Brand Failures_ The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)


Creamy Paper…..! / Premium Quality….!


“”This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book.”” — Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing