Geoffrey A. Moore – Novel Book Centre https://www.novelbookcentre.com For Everyone, Everywhere Sun, 17 May 2026 10:22:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://www.novelbookcentre.com/wp-content/uploads/2020/06/cropped-novel-icon-32x32.jpg Geoffrey A. Moore – Novel Book Centre https://www.novelbookcentre.com 32 32 Crossing the chasm (Paper Back) (Page-233) https://www.novelbookcentre.com/product/crossing-the-chasm/ Tue, 20 Oct 2020 05:13:51 +0000 https://www.novelbookcentre.com/?post_type=product&p=6597 The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle–which begins with innovators and moves to early adopters, early majority, late majority, and laggards–there is a vast chasm between the early adopters and the early majority.

 

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